Pre-show promotions let customers and prospects know you will be there. Get attendee lists from previous years of the same show or from similar shows. Advertise in the magazines or websites that support or pre-view the show. Send out invitations to your current clients. Let them know you have a special promotion at your booth.
At large trade shows, many of the attendees only have one day and visit less than 20 booths. Get on their “must visit” list.
Posted in: Trade Show Tips